Sign inGrowing Inside Forests
Our coffee grows exclusively in regenerative agroforestry systems to support forests and wildlife conservation.
Drink like you give a damn
Specialty-grade coffee from forest reserves. Grown to nourish you and Planet Earth.
- Single origin
- Specialty coffee
- Roasted monthly
COFFEE FOR PLANET EARTH
When your house is under threat, you'd defend it. Nature is home to all of us, and protecting it can start with what's in your cup.
Financing Nature
We invest in natural capital through regenerative agriculture and fund the transition towards long-term climate resilience through your coffee rituals.
Direct Partnerships
We purchase and partner directly with regenerative farmers to sustain critical communities at the forefront of land stewardship.
Ecosystem Restoration
We direct 1% of our sales to ecosystem restoration through certified partnerships with 1% for the Planet. Details coming soon.
← SWIPE →
Specialty Coffee for Peak Performance
Caffeine without the damn jitters so you can stay high without coming down. Freshly roasted Grade 1 beans for peak taste and performance while funding ecosystem restoration. Every bag preservees our landscapes. So please, drink for Planet Earth.
Grade 1
Toasted Nuts
Forest Trail
Comfort coffee with sweet notes of chocolate and toasty nuts — and a hug from the inside. Best for espresso & milk-based drinks.
From
HK$120.00 HKD
SAVE 0%
Grade 1
Fruity & Floral
Wild Bloom
Tastes like the sip you steal before anyone else is awake: bright, floral — and a little unhinged. Best for pour-over, cold brew, and nitro.
From
HK$150.00 HKD
SAVE 0%
Grade 1
Rare Funk
Limited Reserve
A rare micro-lot production that blurs the line between coffee, tea, fruit, and wine. Best for pour-over, cold brew, and nitro.
HK$200.00 HKD
SAVE 0%
SUBSCRIBE & SAVE
Keep the ritual going and never run low on energy
Fresh roast on your schedule. Save on every delivery. And each subscription helps us do more for you and our planet. Skip, swap or cancel any time.
REGENERATIVE FINANCING
The most powerful climate solution is in what you eat and drink
01Shade & Shelter
Tree canopies cool the ground and shelter critical wildlife.
02Deep-Root Anchoring
Deep roots function as anchors, preventing landslides while drawing water underground.
03Biodiversity Protection
Crop diversification supports soil health, nutrient cycling, pest control and land resilience.
04Carbon Sequestration
Healthy forests sequester 3x more greenhouse gases than the atmosphere.
05Water Retention
One hectare of living soil holds up to 50,000 litres of water, combating heat and drought.
06Water Filtration
The oldest water filtration tech runs through roots, rocks and rivers while storing fresh water.
HOW WE GOT HERE
We plunged our entire life savings into conservation, until then went broke.
Which is how we learned nature needed a better business model 🤓
Drink like you give a damn
There are many reasons to give a damn. And we don't need the same reasons.
Maybe you're here for the vibes and adventure. Or for a damn good cup of coffee. You don't have to care about the climate for any of that, but there's one thing none of us can opt out of: everything that sustains a well-lived life runs on healthy ecosystems.
Regenerative Farming
Soil health is nurtured by the farmers we grow alongside, season after season, through regenerative agriculture: our direct mechanism for better food and climate resilience.
1% for the Planet
Regenerative farming is just one part of caring for our planet. As members of 1% for the Planet, we give at minimum one percent of annual sales to environmental organisations working hard beyond our own supply chains.
Fully Recyclable
Pretty "paper" bags that can't be recycled. BS "compostable" claims that don't actually degrade. None of that is eco-friendly. It's plain greenwashing. Ours is fully recyclable: one PE material from start to finish.
